How to Become an Insanely Productive Promoter

I’ve gotten a lot of emails from you guys that want to become club promoters yourselves. I’ve talked a little bit about what it takes to be a promoter and the pros and cons of the job, but I think you all deserve to know exactly what it takes to start promoting today. There is a lot of glitz and glamour about the job, but there is a lot of hard work and tough times too. But at the end of the day, I wouldn’t want to be doing anything else. I love my job!

Realize What You Are

Here’s the simple fact: as a promoter, you’re a salesman. If you’re not interested in a career in sales or don’t think you have what it takes to be a salesman, go ahead and stop reading now. You won’t enjoy this job. Personally though, I wouldn’t want to do anything else. As a promoter (salesman!) I get rewarded for how much work I do.

I am compensated based on how good I am. It’s not like other jobs where the guy sitting next to you on his phone makes just as much as you, the hard worker, do; I am directly rewarded for how good I am.

This applies to your looks too! It really helps to put some effort into your appearance. I dress my best, I play sports and work out to keep fit, and I make sure I always look put together.

Maybe it’s not good to judge by appearances, but people are going to do it anyway. If you’re not very fit right now, invest in some sports equipment from and play outside for a bit! It’s a good start, and once you’re a little more toned you can start working out more. Your looks are a game changer as a promoter.

Know Your People

You can’t just hand out fliers to everyone that passes. You have to find the people that want to go to clubs and target them! Sound impossible? Trust me, it’s not. It’s a learned skill, just like playing an instrument.

And like playing an instrument, some people are naturally better at it than others. But everyone can learn by practicing! You will figure out pretty quickly how good you are at identifying future clubgoers. It really helps if you can shadow an experienced promoter to learn the ropes.

Treat Your Suppliers Well!

This is one of the most important steps. I have a great relationship with the guy who does my printing, and the guy who runs my online ads. These people know other people in the business, and can often get you more people to invite.

The Golden Rule of promotions is to treat everyone like you want to be treated. Don’t ever blow anyone off! You can’t afford to be known as someone who is hard to work with. Just be cool, and you’ll get people piling in the door.